27 Oct “”Nothing drives progress like the imagination. The idea precedes the deed. The only exceptions are accidents and natural selection, but these. 19 Jul Download Citation on ResearchGate | The Marketing Imagination | Nothing drives progress like the imagination. The idea Theodore Levitt. the basic theme of Theodore Levitt’s The Marketing. Imagination. In this continuation of work presented in the publication, Marketing for Business Growth.

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As before, this new edition of The Marketing Imagination shows Levitt at his best — sharp, knowledgeable, erudite, and, yes, as imaginative as ever.

People of affairs are paid merely to get there, and it is almost certain thepdore when they do they”ll think the only way there is the one they have taken, even when their neighbors got there by a different route. Nothing is more flattering to capitalism”s protean prowess.

The marketing imagination

Good to read this again – goes to show that the fundamentals of marketing don’t change over the years, only the tools we use to implement those fundamentals change! Ruben Bravo Castano rated it really liked it Oct 27, And if, in the case of practitioners, they”re not exactly “formulas,” they are explanations of “how we did it,” implying with firm control over any fleeting tendencies toward modesty that “that”s how you ought to do it. Bruno Junior rated it it was amazing Feb 13, Anna Huang rated it really liked it Mar 23, Similar Items Related Subjects: Tom Brown Honeywell, Inc.

Being capitalist means the liberating absence of the feudal incubus, traditions that fetter people to their assigned masters rather than to their own chosen purposes. Pretty good, although lacking in some of the practical detail I was looking for.

The marketing imagination – Theodore Levitt – Google Books

La sociedad global Octavio Ianni Limited preview – My work, reading and reflecting over the past twenty years leads me to conclude that Professor Levitt has identified, in his essays, a number of issues that are as relevant to global financial markets as they are to marketing other goods and services. The Marketing Imagination is a much-needed reminder of the ideals to which managers should bind their ambitions.


Innovative imitation — Since its publication inThe Marketing Imagination has been widely praised as the classic, all-inclusive “Levitt on Marketing. From inside the book.

References to this book La sociedad global Octavio Ianni Limited preview – But the parallel fact that everywhere the capitalist corporations, as a group, are widening their lead over their lagging imitators in the noncapitalist world is extraordinarily significant. He simply doesn”t have the facts. Please choose whether or not you want other users to be able to see on your profile that this library is a favorite of yours.

An oldie but still a goodie from the Harvard Business School professor who covers all the basics for service marketers, including the explanation of “marketing myopia.

He has also added his famed McKinsey Award-winning essay “Marketing Myopia,” and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation.

Contents Marketing and the Corporate Purpose. Social Communication in Advertising: Refresh and try again. Ttheodore 17, David Mayes rated it it was amazing.

They have dispensed some genuine wisdom as well, particularly about the special reasons why fairly free capitalist enterprises operating in relatively open markets vary in performance and about the characteristics associated with varying degrees of failure and success. This constant failure of helpful imitation to take hold persists also in nations with feudal military dictatorships and in the false democracies of South America, Southeast Asia, and now deimperialized Africa.

Citations are based on reference standards. The firm belief, held by generations of intelligent and informed idealists, that justice and equality could be wedded through the ministrations of public servants working with diligent selflessness at control central has come a cropper.

No trivia or quizzes yet. Even where this imitation now has a long history, having been generously helped with facilitating patents, designs, machines, control systems, technicians-on-loan, cash, whole factories supplied by the capitalist corporations — as they have been in Soviet Russia ever since Lenin”s New Economic Policy first imported Henry Ford in — llevitt when helped with the latest methods and technologies, the beneficiaries quickly fall behind again into marksting, sloth, and irrelevance.


On this score, people of affairs are scarcely unique. The industrialization of service — 4.

Essentially it sets forth no more than the following few simple statements about the requisites of competitive success: New, expanded ed View all editions and formats Summary:. To do that you have to produce and deliver g. This book is not yet featured on Listopia.

Marketing Imagination

Marketing Imagination by Theodore Levitt. Hence, lacking direct experience, each is likely to think up several different ways to get to the same place. Home About Help Search. People, however humble, however limited their education, quite naturally and sensibly resist Caesarism, however elegantly it may be packaged or differently presented.

It is instructive, I think, to note that no dictatorship or tyranny has ever been voted in by leviyt. Trivia About Marketing Imagina Would you also like to submit a review for this item? Advanced Search Find a Library. I do not wish to disparage either, but only to suggest that these two legitimately different and respectable professions usually diminish rather than enhance their reputations when intruding too much or with too little thought on each other”s turf.

I readily confess to being as yet unconvinced by this.

Marketing Imagination by Theodore Levitt

Goodreads helps you keep track of books you want to read. Sandra rated it it was amazing Mar 04, What seems somehow to work best is something we call private enterprise and the free market system of economic organization operating in a political environment we call “representative democracy.

Oct 19, Bob rated it really liked tyeodore.

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